Who We Are
Our Vision
Our Expertise
Our Expertise
At JJB Leadership, our vision is to not just be a hospitality operations, sales, or management consultant, but to be a true partner to help properties exceed their goals. We provide strategic and tactical guidance to improve financial performance, marketing reach and achieve cultural goals with the organizations we work with.
Our Expertise
Our Expertise
Our Expertise
Jeff Brainard is a longtime hospitality professional and consultant with more than 29 years in direct leadership experience. Jeff partners with other leading industry personnel to provide customized solutions for each client.
With strong partnerships from IT, telecom, finance, revenue management, marketing, sales, operations and renovation\design\construction, our team can assist however needed.
Our Approach
Our Expertise
Our Approach
We take a data-driven and focused approach to consulting, leveraging our experience in multiple property types and markets. Each opportunity is customized which enables us to identify trends and opportunities that can help our clients achieve their business goals. Our hospitality management consulting approach focuses on each property and
We take a data-driven and focused approach to consulting, leveraging our experience in multiple property types and markets. Each opportunity is customized which enables us to identify trends and opportunities that can help our clients achieve their business goals. Our hospitality management consulting approach focuses on each property and team uniquely and works to support the culture of the organizations we work with.
Creative Hospitality Solutions...
Business Analysis
Regardless of the project - operations analysis, leadership coaching, marketing strategy, revenue management positioning and tactics - we have the expertise to work with you and your team to create straightforward strategies to help. We are more than hotel operations consultants; we are partners committed to helping teams exceed their goals.
Organizational Consulting
With significant changes in demand and staffing, understanding your deployment of resources is essential. Whether that is reviewing the entire organizational chart, conducting a 9-Box evaluation and strategy session, understanding sales deployment and targeting, or overall structure to improve operational flow, ensuring efficiency is essential. Do you have the right leaders in the right roles? Are trainings appropriate for the current business? Are incentives effectively utilized, tracked and measured, to produce the required results? These are all hospitality consulting processes that we can assist properties or property groups with evaluating and providing straightforward options to adjust to improve effectiveness for your property or property group.
Task Force Assistance
At JJB we have leaders to help fill short-term or taskforce to hire opportunities. From General Managers with multi-property, Brand and independent experience to F&B leaders, sales and revenue management, we have experienced professionals available. We work with your existing budgets and don't compete with the larger staffing firms. Our approach is extremely selective identifying leaders that work with our partnership style, have years of experience in multiple property types and are available for onsite and remote opportunities. We are focused on specific and unique placements in partnership with key clients.
Marketing and Social Media Evaluation
Are you looking for positioning insights? Evaluation of current strategies? Tracking and analysis beyond what just your "tools" are telling you? What type of engagement are you seeing? All of these questions, and more, are essential to understanding the effectiveness of social media and online campaigns. Leveraging social media, along with comprehensive integrated communication campaigns are a key piece of the puzzle when promoting properties, events, or spaces. Understanding the competition, reach, and targeting of these campaigns is essential and ensuring there are resources to follow-up, communicate, and address feedback is many times the difference between a successful and less than optimal return. At JJB, we can help provide guidance, strategic planning and leverage resources to help in campaign development and execution.
Sales and Revenue Management
Are you exceeding your group and transient sales goals? Are your goals and targets appropriate for your property? Are your rates aligned in all platforms with parity and proper positioning to ensure your RevPAR goals are exceeded? JJB can help provide direct assistance in evaluating any or all of these areas to help ownership and management ensure that top line efforts are optimized. With multiple OTA's in the market all vying to steal share from hotel-direct purchases, ensuring your revenue strategies are proper has never been more important. Reviewing sales contracts for appropriate protections, negotiation strategies are right are also essential to group sales success. Let us know how JJB can help you win the RevPAR battle for your properties!
Tech Stack Alignment and Middle of the P&L Assistance
The implementation of technology over the past 10 years has been dynamic but often times piecemeal based on opportunities, deals, and partnerships addressing specific needs but not always integrating effectively, if at all. Evaluation of technology, from bandwidth and telecom costs to text platforms, PMS, CRS, guest service tools and sales platforms, integration and cross-platform use is essential for efficiency and reduction in total costs. All properties have an abundance of data but taking that data and turning it into actionable information is essential for efficiency and improvement. Our team can assist not only in saving costs, but in providing strategies to leverage existing technology and putting in place a plan to optimize use in the future.
Renovation, PIP Assistance, Construction Budgeting and Planning
JJB benefits from several established design, project management and construction relationships that can assist ownership and management groups in navigating the challenging world of renovations and especially, PIP negotiations and budgeting. With experience in multiple Brand negotiations, over $300M in renovation experience in hotels and resorts, JJB and our partners are ready to help!
Additional Insights
Jeff Brainard has been coaching and working with leaders in multiple hospitality organizations for decades. In addition to direct coaching and support, Jeff has shared multiple articles and insights in industry publications including Hotel Executive Magazine, Loding Magazine and more. Here are a few recent articles:
Creating an Effective Work Culture - Creating An Effective Work Culture, by Jeff Brainard
Hiring and Building a Team Post-COVID - Hiring and Building A Team Post-Covid, by Jeff Brainard
Managing Versus Leading in Today's Environment - Managing Versus Leading in Today's Environment, by Jeff Brainard
Leveraging Technology in Hospitality Without Losing Personal Connection - Leveraging Technology in Hospitality Without Losing Personal Connection, by Jeff Brainard
Hospitality Marketing 2025: How to Reach Guests in the Modern Era - Hospitality Marketing 2025: Hotel Executive